Nicole Crowell – Creative Strategy Master
Original price was: $997.00.$79.00Current price is: $79.00.
With this Master course you and your team will be able to generate new innovative ad creatives that will help you scale…
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Nicole Crowell – Creative Strategy Master
Itâs 2024. We all (hopefully) know that the biggest lever in the ad account isnât structurally hacking the campaigns or crafted 1% lookalike audiencesâŚ.
Itâs the creative process.
Meta was quite literally quoted in their last conference saying â56% of all auction outcomes can be attributed to creativeâ -Meta
Ad Creatives is the new way to target customers. We need to connect with prospects on a EMOTIONAL level.
We cannot build desire. But we CAN lean into the desires our audience already has using our ad creatives.
Itâs simple:Â better ad creatives = better targeting, better return on adspend, more revenue, & happier customersÂ
Designed for fellow creative strategists, media buyers, and other marketing roles.
In this course Iâll being going DEEP into the following:
Creative Strategy 101
Foundational Learning & Resources
Roles & Responsibilities
Master Creative Strategist Tool Kit
The 9 Pillars of Creative Strategy (the bulk of this course)
I cover each of these sections IN DEPTH:
1. Alignment
2. Research
3. Avatar Development
4. Ideation
5. Briefs, Script Writing & Strategy
6. Content Production
7. Launch & Creative Testing (Media Buying)
8. Creative Reporting, Creative Analysis & Ad Iterations
9. Organization & Practical Creative Operations
And yes, you will also learn how to bring it all together!
BONUS 1: Â Chat GPT prompts for each of the 9 Pillars, how to grade UGC creators, how to conduct a creative evaluation & More
BONUS 2:Â Youâll get a complimentary Q&A style 30 mins call with me directly to fill in any gaps, answer questions and help you with your Creative Strategy! ($125 value!)
This course will NOT:
Show you how to design ads in photoshop/Canva
Go in depth on media buying account structures
With this Master course you and your team will be able to generate new innovative ad creatives that will help you scale your ad accounts, build new ad angles and reach your target audience.
The goal is to take you from A to Z in all steps of Creative Strategy.
Letâs goooo!
PS: Iâm SO confident that this course will offer you immense value, that if this isnât the best $997 spent on an Creative Strategy course Iâll refund you it all back. No questions asked.
I stand behind my work & poured my heart & soul into this one. Thank you for supporting small business ownersÂ
See you on the inside  Click âI want thisâ button to get access to the full course!
So why now? Who is Nicole Crowell & why should I trust you?
Iâve spent the last 5+ years immersed in the performance marketing world.
After working with both bootstrap brands and 9-figure brands as a media buyer, I have quickly found my groove in launching my own Creative Strategy business, Performance Purple. Where I consult, manage, and teach Creative Strategy.
I actively service clients in Creative Strategy. I donât just talk, I walk the walk daily. Iâm deep in the trenches doing the work.
(Iâm not speaking from past experience nor am I some out-of-touch âGuruâ who no longer does the work.)
To name drop⌠9 figure brands like Fabletics, Kettle & Fire, Posh Peanut and Health Ade and Ad Agencyâs such as New Level Media, Structured and HG Performance.
Now, Iâve worked with over 70+ D2C brands & offers focused on paid media and creative strategy with over $70MM+ in ad spend across Meta, Google & Tiktok.
My top priority is to provide value to others. Iâm super passionate about helping people improve and level up in all aspects of life.
This course is my lifeâs work in digital marketing & I will continue to add to it as I learn.
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