Lesson 1:
Why? Newsletters? It’s a Big Opportunity for You

You’ll start with a big-A look at newsletters. This includes the various formats that you can use and the audiences to which they are sent. to… and how e-Newsletters are different from the regular emails that businesses send.

You’ll start building your newsletter “swipe file” So you can find great examples of professional newsletters within the niches that you are interested in. to Send an email. (Pam Even a list of her top newsletters that you can sign up for!

Lesson 2:
The Power and Purpose of Newsletters

You’ll dive deeper into why newsletters are so valuable for businesses… why it’s so important for them to build an email list… and how that differs from their social media and blog audiences.

Plus, you’ll get six questions you should ask every time you sit down to Send a newsletter to make sure it’s all about the reader… a full video presentation on the state of e-Newsletters from MarketingProfs’ Ann Handley, author of the wildly popular e-newsletter Total ANNARCHY… and some of the fundamentals that create a powerful newsletter.

Lesson 3:
A closer examination of the Newsletter Content

Now you’ll go deep into the two most popular types of newsletters, original content and curated content, and how you’ll approach each one… You’ll also see the other newsletter formats you could write, including blended, digest, and episodic/POV.

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And you’ll see why writing newsletters that businesses send to their employees rather than their customers is another big opportunity that’s surprisingly fulfilling for writers.

Lesson 4:
Newsletter Content Elements and Formulas

Now it’s time to Explore the nitty gritty-gritty of each content element that’s important for newsletters!

You’ll get seven best practices for writing subject lines… tips for writing a relevant, riveting lead that keeps your reader glued to the screen… strategies for recommending powerful sidebars and graphics… the most common FAQs that apply almost universally to all businesses and that you can answer in a newsletter… and fun calls to action that will get readers engaged… along with examples that illustrate each of these critical elements (and more).

Lesson 5:
Let’s Dissect Some Newsletters

You’ll start with an extensive recap of all the different missions and audiences that clients have for their newsletters… the different content approaches each one can take… the many elements you can pick and choose from to include in a newsletter… and a broad formula that most newsletters stick to In some form or fashion.

This is as clear a snapshot as you’ll find of the array of opportunities for newsletter writers… and why your expertise is so valuable to clients. Pam You will also be guided through two newsletters that are different, and how each one suits their mission and audience.

Lesson 6:
Best Practices for Writing Newsletters

Okay — the time has come to Start Writing Subscribe to our newsletter! You’re going to Walk through the process of creating a monthly, fresh, and new e-mail.-newsletter for a client you’ve just landed… You’ll see the steps involved in understanding the client’s mission and audience… determining the content approach… mapping out what you’re going to include… and then researching and writing the content.

The next exercise is to Start writing!

Lesson 7:
Your Newsletter Copywriting & Review Process

You’ll walk through the steps involved in completing your drafts, submitting them to You can take feedback from clients and listen to them like a pro. And great news… Even if you’re starting a newsletter from scratch for your client, you still don’t have to Start with a blank sheet of paper.

You’ll learn how to You can either create or find templates that you can use every time you publish a newsletter. You’ll even get examples of what a typical timeline looks like for the entire process of publishing a newsletter.

Lesson 8:
Four Ways to Expand Your Role & Fees

Once you’ve gotten this far, you’re ready to Offer newsletter writing services But the opportunity doesn’t stop there…

In this lesson, you’ll discover four easy ways to elevate your role as a newsletter consultant/adviser… to write engaging, inviting copy that gets even more eyeballs on the newsletter you write… to Make it more common “go-to” writer for your clients… and start stacking up even bigger fees!

Lesson 9:
Get clients for newsletter gigs

Time to Land your clients! A newsletter can be a great tool for any business, as you probably know.

But here, you’ll get more specific instructions on WHO to Approach within a company and how to to Approach them. Plus, you’ll get seven tips from a working newsletter writer on how to Land your first client.

Lesson 10:
Get clients with your own freelance newsletter

Finally, remember — if any business, even a solo service provider, could benefit from sending an e-newsletter — then so can a solo copywriter like you.

Your e-Newsletter could be the easiest way to market your business! In this lesson, you’ll see the different ways your e-newsletter will work for you… get ideas for what you could include that would be valuable to your clients and prospects… and understand the goals you could have for your e-Newsletter, and how to Strategically plan and execute it to These goals can be achieved.