Michael Katz – Creating Email Newsletters For Professional Service Firms
Original price was: $497.00.$124.00Current price is: $124.00.
(This course is available and delivery within one day!)Keep in mind that most of this module is about the set-up process. So, it only has to be done once (when you first set up your clientβs e-newsletter).
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Michael Katz – Creating Email Newsletters For Professional Service Firms
Salepage: https://www.awai.com/p/is/b2n/
Are you just starting out as a writer?
ThisΒ βQuiet NicheβΒ Pays a Consistent, Predictable Incomeβ¦
Even if youβve never been paid to write before!
Hereβs how you can liveΒ the writerβs lifeΒ NOW with quick, simple projects βsell without selling.β
26 MillionΒ Clients want to pay you month after month (and year after year)
While all businesses β in countless industries βΒ couldΒ use this style of writing to their benefit, thereβs a βsweet spotβ Clients who will be most benefited.
In fact, they existΒ 26 million of these clients are in the United States alone.
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Frankly, itβs the largest writerβs market weβve ever seen. This means that you have the chance to live.Β the writerβs lifeΒ This is possible in practically any way you want.
Only a few clients (say 3 to 5) could give you a very comfortable life.
Thatβs because these 26 million prospective clients NEED this kind of copy on a regular basis. So theyβll be happy to pay you a retainer fee, month after month β year after year.
So, Who Exactly Are These Clientsβ¦ And What Are the Lucrative and Repeating Projects Youβll Work On?
Youβll be helping professional service providers.
Simply put, thatβs anyone who provides a service or their expertise β like accountants, lawyers, real estate brokers, architects, chiropractors, dentists, and coaches.
You just learned that there are 26 million service providers in the United States alone. Thatβs a lot of potential clients!
Even if you decided to write for only one specific type of service provider, youβd never run out of options.
Take accountants as just one example⦠there are over 1.23 million in the U.S. alone!
And there are millions more of other kinds of service providers in every industry imaginable β from life coaching to home organization β thereβs bound to be a niche that fits your interests.
These professionals often work for themselves or for a small business. Their income is directly proportional to the number of clients they receive each month.
This is where you come inβ¦
Many of these service providers donβt have the time or desire to constantly market themselves and drum up business. And even though they should, many donβt keep in touch with past customers who may hire them again (and refer them to others).
A large number of service providers rely on word of mouth as a way to get their customers.-Of-Mouth advertising to keep them busy.
As you can see, relying on words alone is not a good idea.-Of-mouth referrals to sustain and grow a business isnβt always enoughβ¦
So whatβs the solution?
Hire YOU to create a simple, fun, and easy e-Subscribe to our newsletter
Module 1: Learn the E-newsletter Action Planβ’
In Module 1, youβll discover Michaelβs proprietary system for planning and writing effective e-newsletters. (Itβs SO powerful, heβs even trademarked it!).
His E-newsletter Action Planβ’ is a single document that organizes all the pieces of each clientβs e-All your newsletters in one place You can use this to organize your details, simplify your process, and create e-newsletters quickly.
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Using this system, youβll be able to produce an e-In less than a week. (Remember the current going rate? As high as $800-$2,000 per.
Youβll also find out:
- Six reasons professional service providers are eager for an e-business.-newsletter now β and why theyβll gladly hire you to write it. These benefits will allow you to confidently and smoothly close deals with potential customers.
- How to measure your e-newsletterβs success. These are the facts that will prove your e-Newsletters are a way to bring in business for your clients. Turn that referral into repeat business. (Michael (We will show you how.
- Three BIG concepts β or βsecretsβ β to an effective e-newsletter. Michael They can be reached at βsecretsβ because theyβre completely ignored by 95% of the people and companies producing e-Get your newsletter today. Use them and youβll immediately shoot ahead of other writers.
Thereβs a lot more covered in this module: how to handle clients who think social media is killing email (itβs not!)β¦ what to watch out for as youβre writing your e-newsletterβ¦ how to keep your clients excited and contributingβ¦ and much more. Finally, before moving on, youβll see some real-World examples of e-newsletters.
Module 2 Michaelβs Exact Process for Easily (and Quickly) Writing an E-Newsletter
Many people can send an email to a large number of people.
But an e-newsletter isnβt just an email. It should be something people expect, open, share, and read enthusiastically in order to be effective. Michael has perfected this process over the past 19 yearsβ¦ and heβll pass it on to you.
This module explains: Michael This article will help you decide what topics to write about in your email-Newsletters that start with his βTwo Hippoβ Diagram for structuring each e-newsletter. Youβll find out how to:
- Write e-Newsletters that are both easy to read and strengthen the relationship between clients and readers should be simple. (This is the key to keeping readers interested and responsive⦠and impressing your client with your e-newsletter skills.)
- Reinforce your clientβs position as an expert in the eyes of the outside world. This can be used to obtain referrals and repeat work.Β Never wonder where your next project is coming to you.)
- Create a lifetimeβs worth of content (straight from your clientβs lips) so youβll never run out of material for your e-newsletter β or suffer from writerβs block.
Youβll find β as you apply Michaelβs tips and suggestions β most of this will feel like second nature. Thatβs because, as a writer (or an aspiring writer),Β You already know more than you think.
Module 3: How To Write Like an Expertβ¦Β Right Away
E-Newsletters are all about connecting to your reader. Thatβs why getting the βvoiceβ β your clientβs voice β to sound authentic is so important. This module explains: Michael This tutorial will guide you through the process of writing an electronic newsletter-newsletter like a professional. Youβll see how to:
- Fine-tune your clientβs voice and write in a way that reflects what itβs like to do business with your client. This is key to writing an e-mail.-newsletter that gets results (like more leads and sales)β¦ and itβs what makes your client want to work with you again and again.
- Find the right mix of promotional and. βrealβ Content for each e-newsletter. Too much promotional content, youβll turn people off. Too little, and you wonβt get anyone to respond or buy. Michael It will teach you how to do it right.
- Decide if you need an editorβ¦ Spoiler alert: There is no right answerβ¦ but an editor can save you time and energy β if handled correctly. If you decide to work with an editors, Michael This guide will teach you how to effectively hire and work with them.
Michael covers a lot more too: using stories and metaphors to add personal touchesβ¦ strategies for using links to βreuseβ your contentβ¦ examples of these and a whole lot more.
Module 4: Making your E-Newsletters Look Amazing! Even if you don’t know much about design, newsletters look amazing!
Along with e-newsletter content, your clients will need a professional email template with all the right placeholders for the contentβ¦
This template can be used for anything from a simple text email to a complex HTML e-mail.-mail. Michael We will walk you through each option and help you make the right decision for each client.
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Now, donβt worry if youβre not a designer. You can outsource the design part (and pass that cost to your client) if you want toβ¦ but more about that in Module 6.
InΒ ThisΒ module, youβll learn how to set-Up your e-newsletter for long-term success, answer your clientβs design questions like a pro, and make decisions like:
- Which version of e?-Is it better to send newsletters in HTMLML or plain text to my client? (Truth is, there are benefits to both options⦠Michael They will help you understand them and help you make the right decision for each client.
- What to name your clientβs e-newsletter. Although this may seem straightforward, it is important to help your clients identify their e-A newsletter is an integral part of creating something people remember and will read. Michael We will show you many examples from other popular electronica-Get the newsletters that will ensure you are on the right track.
- Should the entire article be included within the e-Newsletter or just a summary with a link to the site? Both of these approaches are common, but they each have their own pros and cons. Warning: Do this wrong and youβll lose a lot of readers.
Thereβs a lot more in this module too. This module will show you how to make sure that you and your client get on the same page.Β BeforeΒ you start writing β saving you time and energy and making your client happier with your services.
Remember that this module is primarily about the set-up process. So, it only has to be done once (when you first set up your clientβs e-newsletter).
This set, as I mentioned earlier, is very versatile.-Up is a separate service to the monthly electronic.-newsletter⦠meaning you get paid more.
The going rate for setting up a clientβs e-newsletter is $3,000-$10,000 (depending on factors like the size of your clientβs company and the complexity of their e-newsletter)β¦
And, thatβs on top of the writing fee which can be as much as $800β¦ and even up to $2,000 per month for writing each issue.
Module 5: Sending an E-Newsletter and Growing the List
A client may have an existing relationship with you when you start working with them. βlistβ (A group of people who have granted permission for your client to email them). This might be a list of friends and family, a list of previous clients, a list of contacts, and so on β depending on your clientβs business and the relationships theyβve built.
The bigger this list is β meaning the more names and email addresses on it β the better.
Thatβs why, in Module 5, Michael explains how you can manage the list your client gives youβ¦ and go beyond their expectations to add even more names to that list.
Youβll find out how:
- One well-Placed article (only 500-700 words can lead to dozens new e-Sign up for the newsletter-Ups mean more profit for your client).
- Creating a separate information page β a βlanding pageβ β on your clientβs website will boost sign-You can go up to the e-newsletter listβ¦ and what to include on that page. (Bonus: This can be offered as an upsellβ¦ at $500-$1,500 each!)
- How much information should your client request at sign?-up. (Hint) Knowing the answer to this question will position your as more than just βjust a writerβ In the eyes and thoughts of your client.
Thereβs more too: how to leverage social media, what to do about SPAM, and determining what to put in the βFromβ when you send your e-mail-newsletter. Tip: Pay particular attention here as your newsletter βFromβ The difference between a reader deleting an e-mail and deleting it is the subject line.-Open the newsletter
Module 6: Get Paid to Earn Your E-Newsletter Services
Now that you have a good understanding of how to write an e, it is time to start writing one.-Setting up the e-mail newsletter and content-newsletter, youβre ready to get paid!
This module explains: Michael We will guide you through selling your e-Newsletter services Heβll show you how to:
- Create pricing and packages that protect against the feast/famine cycle and set yourself up for predictable, long-term success.-Term income and success.
- Feel confident that you know what youβre doing andΒ Right away, land-paying projectsΒ βΒ even if youβve had zero clients so far.
- Manage your billing and minimize the time you spend on administrative work, so youβll have more time for writing (the profit-Produce a part of your work Michael Even outlines his invoices for you so you can copy his formula.
- Every word you write is worth more than the sum of its parts.-newsletter. Newsletter.-newsletter projects shorter and simplerβ¦ but you can use the content over again to get more exposure for your clients. (Itβs called βrepurposingβ and when you do this correctly β as Michael will show you β youβll make even more money per e-newsletter.)
Thereβs a lot included in this step-By-Step-by-step guide. There is no question unanswered.
Whether youβre already a working writerβ¦ or youβve never been paid to write anythingβ¦ you can follow Michaelβs simple instructions to quickly offer e-newsletter services to clientsβ¦ to the tune of as much as $800β¦ and even up to as much as $2,000 per issue!
The best thing about the program is that it can all be accessed online.Β Instant access. So, whether itβs 2 a.m. or 2 p.m., you can be well on the path to earning a consistent and predictable income with e-In just a few clicks, you can receive your newsletters.
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